CHALLENGE
Together with my business partner, we set out to create a unique brand that weaves vintage style, plants, yoga, and holistic wellness. We needed a visual identity that captured a sense of groundedness and growth, while standing out in a crowded wellness market. As a collaborative effort, it was essential to blend both of our visions while keeping the design cohesive and authentic.
Solution:
While developing the brand identity, Fern & Flow became simplistic, yet striking, using a mix of retro-inspired and modern color palettes to reflect our aesthetic blend. The logo & website was a collaboration while I personally took charge of packaging, social media, brand guides, and collateral.