CHALLENGE
Design a logo for an elevated eyewear brand that nods to the identity of Mizar, which is inspired by the bright star system in the Big Dipper constellation. The logo should incorporate the brand’s tagline. This was a 30-minute timed design challenge.
Solution:
For this timed challenge, I opted for a clean, luxurious wordmark with a playful touch. I dropped the descenders from the M & R, and added a star to the “i” to subtly reflect the brand’s story.